- How to Surprise Your Competition
- How to Kill the Competition
- Don’t Focus on Competitors
- Get Your Customer
- Know Your Customer
- Keep Your Customer
- What To Do When the Customer Starts Leaving
- Stop Selling, Start Living… Start Marketing
- Ageless Product, Timeless Profit
- So What if Your Product Doesn’t Meet Any Consumer Need?
- Reap First, Sow Later
- Principles of Marketing
- Business Ethics for Newcomers
- How to be Ethical and Yet Succeed - All New Secrets!
- Marketing For Dummies
- Marketing Is For Dummies
- It’s Not About Marketing!
- It’s About Brand Building
- 360 Degree Communication
- Zen and the Art of Customer Maintenance
Author's note: These books may not be easily available at your friendly neighbourhood bookstore as they are usually sold out. At least, they were when I tried.
